OPEN A WORLD OF POSSIBILITIES.

Kia’s electric flagship comes in the form of the EV9 – a car that pushes boundaries even when it’s standing still. When moving, it basically opens a world of possibilities due to all its technological advancements and ground-breaking design, both inside and out. So, our brief was simple: develop a campaign to run in Europe, that lives up to all the EV9’s capabilities. No pressure.

After having another good look at the EV9 (after already having done the global launch campaign) and everything it has to offer, we put pen to paper. The result? A garage that, after a few gentle pushes, magically takes us to a place where anything can happen. Because, you know, that’s what happens when you drive a car that opens a world of possibilities.

FILM

HIGHLIGHTS

DIGITAL PHOTOGRAPHY

If you open a world of possibilities, then you start challenging conventions.
Just like the EV9 challenges the conventions of a what a car can be, we challenged the conventions of automotive photography and experimented with a completely different aesthetic and visual language. Together with architecture and travel photographer Clemente Vergara, we created a series of images featuring the EV9 being one with the landscape, opening new possibilities in the product photography itself.

KIA-EV9-ICELAND_LOCATION-5_062-less-crispy-4-5

KIA-EV9-ICELAND_LOCATION-5_092-less-crispy-4-5

CREDITS

Year: 2023
Role: Creative Direction, Script and Concept

Client: Kia Europe

Marketing Director: David Hilbert
General Manager Communication: Benedict Abrahamsberg
Senior Campaign Manager: Eric L. Frost
Campaign Manager: Eszter Szuecs
Campaigns Assistant Manager: Ruxandra Iliescu

Agency: Innocean Berlin

Chief Creative Officer: Gabriel Mattar
Excecutive Creative Director: Ricardo Wolff
Chief Operating Officer: Jonathan Hill
Creative Director: José Filipe Gomes
Creative Director: Pedro Lourenço
Creative Director: Stefano de Luccia
Creative Lead: Andy King
Creative Lead: Lorenz Koch
Senior Art Buyer: Julia Kremer
Senior Art Director: Ailton Henriques
Art Director: Leon Celay
Copywriter: Juan Andres Kebork Bustillos
Copywriter: Javier Granados
Art Director: Meri Giorgobiani
Copywriter: Rowan El-Goweiny
Creative Director: Anna Berlin
Associate Design Director: Will Cega
Business Director: Alessia Bellini
Account Director: Magda Niechwiej
Account Manager: Travis Kim
Account Manager Digital: Emma Leigh Allen
Strategy Director: Jörn Ballentin
Senior Strategic Planner: Odile Breffa
Head of production: Fabian Barz
Agency Producer: Michael Endres
Agency Producer: Valeria Preisler-Vogel

Production Company: Tony Petersen Film

Director: Fredrik Bond (MJZ)
Producer: Alicia Richards (MJZ)
DOP: Adolpho Veloso
Executive Producer: Carlo Walther
Producer: Daniel Dexler
Social Media Director: Hilmir Berg
Social Media DoP: Einar Ólafur Eyland
Editor: Patric Ryan

Service Production (Romania): Icon Films
Service Production (Iceland): True North

Post-Production: Chemistry

Post-Producer: Juli Roszczyk
Post-Supervisor: Geoffrey Hancock
Music: Låpsley - Painter

Sound Studio: Da House

Photography: David Daub

Digital creator: Clemente Vergara
Digital creator: Andres Aguilera