ON TO BETTER – José & Pedro

HYUNDAI

ON TO BETTER

360° CAMPAIGN

CONCEPT

THE HYUNDAI SUV RANGE

"NOTHING IS IMPOSSIBLE IF YOU BREAK THE MOLD"

Chung Ju-yung, founder of Hyundai Motor Company

Hyundai boasts the broadest and youngest family of electrified SUVs in the market. And that’s an extraordinary achievement. But extraordinary doesn’t come easy.

We deep-dived into Hyundai’s rich history and took inspiration in the wise words of its founder, to portray the brand’s relentless quest for better.

The result was Hyundai’s largest integrated campaign to date, entirely created and produced at the height of the pandemic.
9 months of work, 7 cars shot and post-produced, 100+ edits. A monster effort, only possible thanks to an extraordinary team, including acclaimed director Sebastian Strasser, academy award-winner cinematographer Linus Sandgren, post wizards at The Mill Berlin/London, and star composer Apparat.

MAIN FILM

HIGHLIGHTS

MAKING OF

CREDITS

Year: 2021
Role: Associate Creative Directors and Lead Creatives

Client: Hyundai Motor Europe

CMO: Andreas-Christoph Hofmann
Director Marketing: Laura Rathai
Head of Brand Strategy & Campaign: Andrea Razeto
Brand Strategy Manager: Hyang A Kim

Agency: Innocean Berlin

European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Associate Creative Directors: José Filipe Gomes, Pedro Lourenço
Art Directors: Bianca Heusch, Gonçalo Martinho, Meri Giorgobiani
Copywriters: Andy King, António Neto, Rohan Vitus Fernandes
Client Service Director: Jonathan Hill
Business Director: Björn Wilke
Sr. Account Director: Sven Kuebler
Sr. Account Manager: Joanna Quintanilla
Account Manager: Lin Fang
Junior Digital Account Manager: Ichraq Sabbani
Head of TV: Fabian Barz

Film Production Company: ANORAK

Director: Sebastian Strasser
Cinematographer: Linus Sandgren
Managing Director: Christiane Dressler
Executive Producer: Catherine Baikjousis
Producer: Björn Krüger-Levy
Line Producer: Karin Rudokas
Editing: Schnitbar
Editor: Toni Froschhammer
Production Designer: Marketa Korinkova-Taplin
Art Director: Friederike Goebbels
Prop-Master: Magda Swiatek
Styling/Wardrobe: Dorothee Hohndorf
Casting: Emma Chitty

Post-Production: The Mill Berlin & London

Creative Director: Dan Williams
Executive Producer: Clare Melia, Justin Stiebel
Producer: Imogen Pai
VFX Supervisor: Stefan Susemihl
On Set VFX Supervisor: Dan Williams, Stefan Susemihl, Laurent Giaume
CG Supervisor: Dave Hempstead
2D Supervisor: Pete Hodsman

Music: “Ap_piano” by Sascha Ring

Sound Studio: Basis Berlin
Sound Engineer: Ansgar Frerich