VOLKSWAGEN
PRINT ARCHIVE
PRINT & OOH
INTRO
A COLLECTION OF PRINT CAMPAIGNS WE DID FOR VOLKSWAGEN BETWEEN 2015 AND 2018, DURING OUR STINT AT DDB BERLIN.
Transforming tremors into music to turn Parkinson's against itself.
Transforming tremors into music to turn Parkinson's against itself.
PRINT AD FOR A SPECIAL EDITION SCIROCCO GTS
THE VOLKSWAGEN SCIROCCO GTS
FAST JUST GOT FASTER.
"Nothing is impossible if you break the mold."
The new Scirocco GTS is a beefed up version of the classic Scirocco coupé, with a 220hp engine, super sporty equipment, and a killer new look. A fast car on steroids, an ostrich in a cheetah skin.
CREDITS
Year: 2016
Role: Creative Team
Client: Volkswagen Europe
Agency: DDB Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Directors: Tomas Tulinius, Stephan Schaefer
Senior Art Director: José Filipe Gomes
Senior Copywriter: Pedro Lourenço
Illustrator: Garrigosa Studio
CAMPAIGN FOR VOLKSWAGEN USED CARS
CERTIFIED USED CARS FROM VOLKSWAGEN WITH UP TO 5 YEARS WARRANTY
SUDDENLY, EVERYTHING ELSE SEEMS A BIT TOO RISKY.
"Nothing is impossible if you break the mold."
If you are looking to buy a used car, the Volkswagen Safe Deals are your best bet.
Service cars not older than 24 months, with only 1 previous owner, thoroughly checked and double checked in 96 key points, and with up to 5 years warranty.
Next to this, everything else seems a bit too risky.
CREDITS
Year: 2018
Role: Creative Team
Client: Volkswagen Europe
Agency: DDB Berlin, Germany
Chief Creative Officer: Dennis May
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Filipe Gomes
Senior Copywriter: Pedro Lourenço
Art Director Intern: Valerie O'Bert
Copywriter Intern: John Speer
Photographer: Garry Simpson
Head of Production: Andrea Boessenecker
CAMPAIGNS FOR TECH & SAFETY FEATURES
VOLKSWAGEN AUTOMATIC POST-COLLISION BRAKING SYSTEM
BAD CAN ALWAYS GET WORSE.
"Nothing is impossible if you break the mold."
The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimizes subsequent collisions.
You might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.
To portray this very useful, but very intangible feature (at least from reading its name), we literally illustrated three unfortunate chain accidents with slightly dark humor, making sure that they get the point across: one accident is enough.
CREDITS
Year: 2018
Role: Creative Team
Client: Volkswagen Europe
Agency: DDB Berlin, Germany
Chief Creative Officer: Dennis May
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Filipe Gomes
Senior Copywriter: Pedro Lourenço
Illustrator: Sebastian Pattis, Mohamed Chahin
Retoucher: Zé Anderson
VOLKSWAGEN EASY OPEN TRUNK WITH FOOT SENSOR
NO HANDS?
NO PROBLEM.
"Nothing is impossible if you break the mold."
Let your feet give you a hand. The Volkswagen Easy Open Trunk automatically unlocks and opens the boot of your car for you, with a simple flick of a foot.
CREDITS
Year: 2017
Role: Creative Team
Client: Volkswagen Europe
Agency: DDB Berlin, Germany
Chief Creative Director: Myles Lord
Executive Creative Director:Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Filipe Gomes
Copywriter: Pedro Lourenço
Illustrator: Sattu
VOLKSWAGEN LANE ASSIST
STAY ON THE RIGHT TRACK.
"Nothing is impossible if you break the mold."
The Lane Assist feature makes sure that your Volkswagen stays the course and doesn't get out of the lane when driving in a highway. Unfortunately, in real life, we don't come with such a feature. But can you imagine it? It would prevent us from eating sweets when we're trying to lose weight or from splashing out on some fancy shoes when we're trying to save up for buying a house. Wouldn't it be great?
CREDITS
Year: 2017
Role: Creative Team
Client: Volkswagen Europe
Agency: DDB Berlin, Germany
Chief Creative Officer: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Directors: Ricardo Wolff, Tomas Tulinius, Stephan Schäfer
Senior Art Director: José Filipe Gomes
Copywriter: Pedro Lourenço
Junior Art Director: Nicolai Makowski
Illustration: Estúdio Nuts
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