UCL

TREMORS VS. TREMORS

EXPERIENTIAL CAMPAIGN

INTRO

TREMORS VS. TREMORS

TRANSFORMING TREMORS INTO MUSIC TO TURN PARKINSON'S AGAINST ITSELF.

CONCEPT

THE SYMPTOM BECOMES THE THERAPY.

Tremors vs. Tremors is a pioneering project created with University College London (UCL) that turns tremor data into music to treat the multiple symptoms experienced by people with Parkinson’s.

DATA

COLLECTING THE DATA

Using accelerometers, we measured and recorded the tremors of five patients - John, Clare, Prakash, Steph, and Kuhan.

JOHN'S LEFT ANKLE

CLARE'S RIGHT WRIST

PRAKASH'S LEFT WRIST

STEPH'S RIGHT WRIST

KUHAN'S RIGHT ANKLE

FROM DATA TO MUSIC

CRAFTING THE SONGS

The tremors were then transformed from raw data into a musical element that affected the instruments in each song.
The melody was based on the participants’ musical preferences and the lyrics were inspired by their life stories, reflecting the unique way in which each participant deals with their condition.

SONGS

THE ALBUM

Five patients.
Five unique tremor data sets.
Five personalized songs to treat a condition that has no cure.
The album is available on all major streaming platforms and as a limited edition vynil record.

Click above for a preview of the songs or here to listen directly on Spotify

RESULTS

A NEW WAY TO HELP MANAGE SYMPTOMS.

The reactions of the participants were as individual as theirs symptoms. Through music and science, Steph, John, Kuhan, Clare and Prakash were able to experience their Parkinson's in a new way. The project helped them accept their condition while providing a new way to calm both their symptoms and mood.

KUHAN

“I MUST HAVE HEARD THAT SONG OVER 100 TIMES NOW. I'VE BEEN USING IT TO CALM DOWNAND ALLEVIATE ALL MY SYMPTOMS.”

CASEFILM

ASSETS

DOCUMENTARY

CREDITS

Year: 2024
Role: Creative Directors, Photography.

A huge collaborative effort from an incredible team:

Client: University College London

Principal Investigator: Christian Lambert PhD, MD
Research Assistant: Charlotte Dore
Public Engagement Managers: Joanne Thomas, Cassandra Hugill
Communications and Engagement Officers: Joana Leitão, Sian Rose

Agency: Innocean Berlin
 
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Chief Operating Officer: Jonathan Hill
Creative Directors: Pedro Lourenço, José Filipe Gomes
Head of Art: Maso Heck
Associate Design Director: Will Cega
Art Directors: Fran Mišetić, Ailton Henriques, Leon Celay, Bianca Heusch, Marlon von Franquemont
Copywriters: Ana Žurić, Andy King, Javier Granados, Reinier Gorissen
Motion Designer: Sandro Aleksidze, Carlos Suárez
Project Manager: Sandra Spina
Senior Producer: Hannes Andresen, Michael Endres
Editor: Hannes Andresen

Music Production Company: DaHouse Audio

Music Supervisors: Wonder Bettin, Lucas Mayer, Silvio Erne
Music Producers: Wonder Bettin, Lucas Mayer, Silvio Erne, Rodrigo Lemos, Tiago Abrahão
Mix & Master Engineers: Rodrigo Deltoro, Tiago Becker
Account Manager: Cassiano Derenji, Carol Masseti
Singers: Donata Kramarz, Charly Coombes, Rodrigo Lemos, Gustavo Bertoni
Songwriters: Ana Žurić, Fran Mišetić, Markus Thomas, Rodrigo Lemos, Wonder Bettin
Composers: Markus Thomas, Rodrigo Lemos, Wonder Bettin

Web Development: ARKx.cc / Tiago Canzian
Colour Grading: Max Baule - ACHT Studio
Developer / Data Analyst: Matheus Leston

Film Production Company: STORIES2TELL GmbH

Director / DOP: Marcelo Alves
Executive Producer: Viktor Heinz
1st Camera Assistant: Luc Vrhovnic
Junior Producer: Béla Arslan
Sound Engineering & 3D: Mateus Leston
Production Assistant: Katja Marie Penno and Ravan David Seiny

Photography & Retouching: José Filipe Gomes

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