HYUNDAI
LUCKY YOU
360° CAMPAIGN
CONCEPT
THE NEW HYUNDAI TUCSON
LUCKY YOU,
YOU HAVE A TUCSON.
Life happens. Which is why the Hyundai Tucson comes packed with a complete set of problem-solving features that can get you out of any tricky situation. From losing your car keys, to a camping trip gone wrong, or a kid's party that just got completely ouf of hand - no matter what life throws your way, Lucky you, you have a Tucson,
FILMS
STILLS
HIGHLIGHTS
CREDITS
Year: 2024
Role: Creative Direction
Client: Hyundai Motor Europe
CMO: Andreas-Christoph Hofmann
Director Marketing: Laura Rathai
Head of Brand Strategy & Campaign: Andrea Razeto
Brand Strategy Manager: Hyang A Kim
Agency: Innocean Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Directors: José Filipe Gomes, Pedro Lourenço
Senior Copywriter: Nicolás Montanaro
Senior Art Director: Ailton Henriques
Art Director: Konstantinos Alexandrakis
Strategy Director: Anna Nowak-Otto
Strategist: Ilaria Traverso
Chief Operating Officer: Jonathan Hill
Business Director: Björn Wilke
Account Director: Anna Moskalenko
Senior Account Manager: Ixchel Ochoa
Head of TV: Fabian Barz
Senior Producer: Allison Markert
Production Company: CZAR Film GmbH
Director: Bart Timmer
DoP: Sebastian Winterø
Executive Producer: Christian Brox
Producer: Julia Weber
Production Assistant: Laura Keiser
Post Production Producer: Charlene Herzmann
Post Production: ACHT Hamburg
Offline Edit: Alexander Jurkat
Grading: Max Baule / ACHT Hamburg
Online/VFX
Flame: Max Fritsch
Lead Compositing: Eric Prochnow, Vincent Kaufmann, David Starchl
VFX Artists: Lukas Stemmler
Music Production: MOKOH Music GmbH
Composer: Bernard Arnold, Milton Berle
Publisher: Milbud Music / Campbell Connely Ltd. / Bosworth Music GmbH
Sound Studio: Mermade Sound GmbH
Mixing Artist: Wenke Kleine-Benne
Sound Producer: Wenke Kleine-Benne
VO-Artist: Ricky Weissmann
VO-Artist Management: MassiveVoices
.
MORE PROJECTS
© 2025 José Filipe Gomes & Pedro Lourenço. All rights reserved.