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CONCEPT
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DO YOU REALLY, REALLY NEED THE LATEST iPHONE?
Every year, tech companies put out a new model of their flagship phones, with specs that are only slightly better than the ones from the year before. But is the massive carbon footprint of a new device really worth the upgrade? If we just look at our camera rolls for a second, we realize that, for 99% of the pictures we take, an older phone would get the job done just as well.
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CREDITS
Year: 2023
Role: Concept, Creative Direction and Photography.
Client: BackMarket Europe
Head of Marketing: Alexandra Brandt
Agency: Innocean Berlin
CCO Europe: Gabriel Mattar
ECD: Ricardo Wolff
Creative Directors: Pedro Lourenço, José Filipe Gomes
Creatives: Pedro Lourenço, José Filipe Gomes, Stefano de Luccia
Photographers: Sandra Spina, Shelley Lui, Minji Park, Zé Anderson
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© 2025 José Filipe Gomes & Pedro Lourenço. All rights reserved.