MORE THAN ONE THING – José & Pedro

VW

MORE THAN ONE THING

FILM

CONCEPT

THE NEW VW T-CROSS

SOMETIMES, BEING A LITTLE BIT OF EVERYTHING CAN BE A REALLY GOOD THING.

On our final project at DDB Berlin, we had the pleasure of working with Adam & Eve, and create the film for the global launch of the T-Cross - Volkswagen's compact SUV.
Yup, and that's Cara Delevingne right there, the model-slash-actress-slash-drummer-slash-photographer-slash-surfer-slash-slash-slash-slash.

Jürgen Stackmann, then Board Member at Volkswagen Europe, summed up the campaign idea in perfection: "Cara Delevingne and the T-Cross are a perfect match: two multi-faceted all-rounders. Young, cool and versatile."

FILM

HIGHLIGHTS

STILLS

TREY-POSTPRODUCTION-RETOUCHING-VW-T-CROSS-2019-14-2000×1250

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TREY-POSTPRODUCTION-RETOUCHING-VW-T-CROSS-2019-12-2000×1250

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CREDITS

Year: 2018
Role: Film Idea
Note: This was our very last project at DDB Berlin. In our last week there, we were asked to support our colleagues from Adam&EveDDB London. We came up with this idea, wrote the script and sold it to the client right before leaving. Almost a year later, the campaign was out, thanks to a joint effort of 3 DDB offices and our small - but critical - contribution.

Client: Volkswagen Europe

Agencies: Adam&EveDDB London, DDB Berlin, DDB Hamburg

Film

Production Company: Cobblestone / Pulse Films
Director: 32
Executive Producer: Juri Wiesner
DOP: Evan Prosofsky
Editor: Sam Rice-Edwards
Post-production: Time Based Arts

Photography

Photographers: Uwe Düttmann / David Daub
Retouching: Trey Studio / Pop Studios GmbH
Creative Director: Lars Jakschik
Art Director: Anna Berlin
Art-Buying: Kamila Kölling