WINDOW INTO DAYTIME – José & Pedro

SONY

WINDOW INTO DAYTIME

FILM

CONCEPT

SONY BRAVIA AF8

BRINGING LIGHT INTO DARKNESS, WITH THE POWER OF OLED.

For the global launch of the Sony Bravia AF8 OLED, we brought a dark forest to life and created a mystical and enchanted daytime paradise.

By playing with the contrast of day and night, we were able to convey the stunning definition and colours of the new OLED technology.

FILM

HIGHLIGHTS

CREDITS

Year: 2023
Role: Creative Team

Client: Sony Global

Pan-European Consumer Marketing Head: Mikio Nakazawa
Head of Brand and Product Communication: Dongyoon Oh
Head of Creative Strategy: Alessandra D’Avino
Art Director: Richard Small

Agency: DDB Berlin

Managing Director: Bianca Dordea
Executive Creative Director: Gabriel Mattar
Senior Art Director: Alan Dindo, José Filipe Gomes
Senior Copywriter: Chiara Chessa, Pedro Lourenço
Account Director: Milica Otasevic
Head of TV: Jens Mecking

Production Company: Tempomedia

Director: Ben Tricklebank

Post Production: Electric Theatre Collective