CONCEPT

KIA PEDESTRIAN DETECTION

SORRY GRANNIES,
WE'RE THE BEST PEOPLE-SPOTTERS IN TOWN.

Kia has won the most relevant safety awards in the industry, year after year. NTHSA, Folksam, and Euro NCAP, just to name a few. All thanks to the cutting-edge safety and assistive features that come in every car they sell.

So, when we were asked to advertise Kia’s Pedestrian Detection technology, one of Kia’s most innovative safety features, we turned to the true experts in people-spotting.

After all, the best technologies are the ones based on real-life insights.