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KIA FORWARD COLLISION-AVOIDANCE ASSIST

A LITTLE LATE IS TOO LATE.

These guys may not be the best at playing catch, but they sure do a great job demonstrating why the Kia Forward Collision-Avoidance Assist is so important.
When you’re driving and suddenly need to hit the brakes, every millisecond counts.

Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia FCA Assist is there to step in and stop the car safely, in case you fail to react on time – just like our friends Sonic, Bolt and Flash here.

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CREDITS

Year: 2023
Role: Lead Creatives, Photography

Client: Kia Europe

Marketing Director Europe: Carlos Pardo Lahoz
General Manager Marketing Communication: Valentina Orena

Agency: Innocean Berlin

Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Executive Creative Director: Bruno Oppido
Associate Creative Director / Art Director: José Filipe Gomes
Associate Creative Director / Copywriter: Pedro Lourenço
Creative Intern: Frederico Livi
Creative Intern: Apaar Singhal
Photographer: Andrey Ershov
Photographer: Sarah Waldo
Photographer: Zé Anderson
Art Buyer: Martina Teuchnerova
Business Director: Alessia Bellini

Post-Production: Moreira Estudio

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© 2025 José Filipe Gomes & Pedro Lourenço. All rights reserved.

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