LIVES WAY MORE INTERESTING THAN YOURS

VOLKSWAGEN

PRINT CAMPAIGN

CONCEPT

THE VOLKSWAGEN SUV RANGE

IT'S TIME TO GET OUT THERE.

The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled far more than us.

Based on this simple but powerful insight, we created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.

PRINT ADS

OUT OF HOME

CREDITS

Year: 2017
Role: Creative Team, Photography.

Client: Volkswagen Europe

Agency: DDB, Berlin, Germany

Chief Creative Director: Dennis May
Creative Managing Director: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Filipe Gomes
Senior Copywriter: Pedro Lourenço
Senior Copywriter (german version): Patrik Lenhart
Photographer: José Filipe Gomes
Designer: Nadine Kunst