KIA
EXTRAORDINARY PEOPLE
PRINT CAMPAIGN
CONCEPT
KIA SAFETY FEATURES
BECAUSE EVEN EXTRAORDINARY PEOPLE ARE ORDINARY SOMETIMES.
There are some truly extraordinary people out there. They excel at things that most of us are just not able to do, or can only dream of achieving. But even the most remarkable human beings are only “just human” and need a hand every now and then. That's where Kia's technology comes in.
PRINTADS
![[01] Prof. Swanson's Abliity with Numbers](https://joseandpedro.com/wp-content/uploads/2025/07/01-Swanson-EP-02-copy.jpg "01-Swanson-EP-02 copy")
![[02] Robert's Memory](https://joseandpedro.com/wp-content/uploads/2025/07/02-Robert-EP-02-copy.jpg "02-Robert-EP-02 copy")
![[03] Yana's Vision](https://joseandpedro.com/wp-content/uploads/2025/07/03-Yana-EP-02-copy.jpg "03-Yana-EP-02 copy")
![[04] Capt. Lejeune's Navigation Skills](https://joseandpedro.com/wp-content/uploads/2025/07/04-Lejeune-EP-02-copy.jpg "04-Lejeune-EP-02 copy")
![[05] Benny's Luck](https://joseandpedro.com/wp-content/uploads/2025/07/05-Benny-EP-02-copy.jpg "05-Benny-EP-02 copy")
HIGHLIGHTS
CREDITS
Year: 2023
Role: Creative Direction, Writing and Art Direction
Client: Kia Europe
Marketing Director: David Hilbert
General Manager Marketing Communication: Benedict Abrahamsberg
Agency: Innocean Berlin
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Directors: Pedro Lourenço,
José Filipe Gomes
Head of Art: Maso Heck
Associate Design Director: Will Cega
Art Directors: Will Cega, José Filipe Gomes
Writers: Pedro Lourenco, José Filipe Gomes, Andy King
Intern Copywriter: Nicole Schneewind
Intern Designer: Lana Bäumle Ferreira
Concept: Leon Celay, Javier Granados
Award Managers: Paulina Gonzalez, Marcelo Godoy
Photography (Supporting Materials): Arw Vaz
Chief Operating Officer: Jonathan Hill
Strategy Director: Jörn Ballentin
Account Director: Magda Niechwiej
Business Director: Alessia Bellini
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© 2025 José Filipe Gomes & Pedro Lourenço. All rights reserved.