KIA
TECHNOLOGY THAT MOVES YOU
CAMPAIGN
CONCEPT
THE KIA ELECTRIFIED RANGE
TECHNOLOGY THAT MOVES YOU.
Technology is great and it makes our lives so much easier. It gets us closer to the ones we love, lets us work from anywhere and opens new worlds. But in many cases, by making our lives more comfortable, it also ends up holding us back and keeping us still. With this campaign, we wanted to show the other side of tech, which is all about movement, about taking us places and living a more interesting life. That is the kind of technology that Kia offers by default.
The campaign ran across 30 european markets. By using a modular approach, we were able to create a multitude of assets for the different Kia electrified models and specific target audiences. The assets displayed here are just the tip of the iceberg, since we also used Digital Creative Optimization to create hypertargeted deliverables using snippets from the campaign.
To bring this visual metaphor to life, we worked with director Dante Ariola (MJZ), cinematographer Kasper Tuxen and photographer David Daub. The campaign was produced by TPF and Wild Fox Running.
FILM
STILLS
HIGHLIGHTS & BEHIND THE SCENES
CREDITS
Year: 2023
Role: Creative Direction
Client: Kia Europe
Marketing Director: David Hilbert
General Manager Communication: Dante Zilli
Senior Campaign Manager: Eric L. Frost
Campaign Manager: Eszter Szuecs
Assistant Campaign Manager: Ilaria Rossini
Specialist Campaigns: Ruxandra Ilileascu
Agency: Innocean Berlin


Chief Creative Officer: Gabriel Mattar
Excecutive Creative Director: Ricardo Wolff
Chief Operating Officer: Jonathan Hill
Creative Directors: José Filipe Gomes, Pedro Lourenço
Senior Art Directors: Ailton Henriques, Bianca Heusch
Senior Copywriter: Andy King
Junior Copywriter: Javier Granados
Junior Art Director: Leon Celay
Art Director: Meri Giorgobiani
Copywriter: Manuela Rondón
Associate Creative Director: Anna Berlin
Senior Designer: Julia Sachse
Business Director: Alessia Bellini
Account Director: Magda Niechwiej
Account Manager: Maria Dimitrova
Account Manager Digital: Min Kyung Park
Head of TV: Fabian Barz
Agency Producer: Michael Endres
Senior Art Buyer: Julia Kremer
European Strategy Director: Sophia Goerner
Strategy Director: Jörn Ballentin
Senior Planning Manager: Sandra von Schick
Senior Strategic Planner: Odile Breffa
Production Company: Tony Petersen Film
Director: Dante Ariola (MJZ)
DOP: Kasper Tuxen
DOP Cars: Bernd Wondollek
Executive Producer: Michael Duttenhoeffer
Producer: Florian van der Heydt
Producer: Natalie Hill (MJZ)
Post-Production: Katalyst
Producer: Steffen Roethinger / Chris Bleier
Photography: David Daub
Representation: Wildfox Running
Producer Stills: Nina Kovacic (Division Films)
Music: Hozier
Sound Studio: Loft Studios
Music Licensing: Sizzer Amsterdam
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